A website should consist of only branded images while a social media page should include a combination of both branding images AND behind the scene images. If you skip out on branded images, your missing an important element. One of knowledge, professionalism, and a level of expertise in your brand that will make you stand out among the rest. Your clients will take comfort when they see these branded images, knowing that you didn't just purchase some stock image and they don't really know what they are going to get by hiring/investing in you. Instead, it establishes trust. A solid foundation that cannot easily be broken. When you set yourself out as an expert in your field by regularly posting branding/styled images, You will FOR SURE stand out.
Plus, as more people invest in you because they trust you. Supply and Demand will raise which means prices will raise which means more money for you!
An amazing place to use behind-the-scene images is in the "Stories" feature of instagram and facebook. Behind the scenes pics really add value to the "personal aspect of branding." Never be afraid to include yourself/your family/your kids in behind the scenes images as people LOVE to invest in people! They love the stories behind the business! <3
Check out Guest House's page over the next few weeks to see more images.