Motto & Fleur Branding Session- An Apparel Company for Moms

I’ve done some photos for Alyse Bressner, the owner of Motto & Fleur, in the past. But when she contacted me about doing a massive rebrand for her company, I was as giddy as a 5 year old on Christmas Morning.

Helping companies find themselves and then communicate their passion to their clients via their website and social media accounts is a MAJOR passion of mine. So naturally, I made myself right at home with this project.

Alyse signed up to be part of the Photos by Ariel Content Club. A club where I provide businesses with enough photo content for their social media and website all year long (Find out more here).

Alyse has been designing clothes for specifically for momma’s since she was 8 years old and she has the school projects to prove it!!! She is one amazing mom-preneur with an amazing mission! Knowing the loneliness, frustration, joy, sleeplessness and love that accompanies motherhood, she has managed to create a sense of community for mom’s everywhere with something we all know and love…. CLOTHES. Her designs are specifically aimed at women and mom’s that speak to women empowerment, all things coffee, and all things motherhood.

For her spring session, Alyse traveled down to Lincoln on a Saturday. We started the day at REPS Gym because Oh yeah, she has a workout line! Huge shoutout to REPS for allowing us to use their amazing facilities to show Alyse’s designs in action!

Next, we went to downtown historic Lincoln and had REAL momma’s ready to model! They did an amazing job of showing how these shirts can be dressed up for any occasion!

The second portion was spent with the mommas AND their babies, snuggling in playing and showing how these shirts are also comfy & durable enough to survive the everyday life of mothers. This portion took place at the BRAND NEW lower level of Lincoln’s Loft in downtown Lincoln, a place that I HIGHLY recommend EVERYONE check out. Lincoln’s loft had ALL the amenities and the historical elegance and beauty that we were looking for! Huge shout to Adam, the owner, for having the places renovated and decorated in time for this shoot! You rock as a designer, business owner, and person! Thank you so much for your generosity!

Make sure you follow Motto & Fleur on Facebook and Instagram and check out this amazing company!

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