branding photographer

Hands-down my FAVORITE store for Moms- Motto and Fleur Branding Session in Central Illinois!

A couple of weeks ago I had one of those sessions that makes you say… “I just LOVE my job.” Obviously I love all my clients but on this day I got to do a VERY special project. I’ve been a branding photographer and social media content provider for Motto and Fleur the last couple of months and I’ve loved every second of it.

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There are a LOT of good things I could say about Motto and Fleur! Like how each and every single one of their t-shirts contains the equivalent of 6 plastic water bottles + US grown, non-GMO organic cotton + fabric made from sustainably harvested beech trees. Or I could say by choosing their supplier carefully, they give back by partnering with the Global Orphan Project to support Orphan Prevention, Care & Transition Programs!

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But my very favorite thing about them is that it is a company with a unique and AWESOME mission! Which of course, i’m ALLLLLL about! As a Mom of two littles, Alyse Bressner, the owner, knows the struggles that mom’s experience on a deep and personal level.

  • She knows what its like for a mom to look in the mirror post kids and not like what she sees.

  • She knows that motherhood often leaves us feeling like we are FAILING.

  • She knows that motherhood can be one of the loneliest jobs IN THE WORLD.

  • She knows how important motherhood is.

  • She knows the temptation mom’s have to compare themselves with other moms on social media.

  • She knows that mom’s struggle with this idea of what it means to be a “good mom” and that often that ideal is unattainable.

  • She also knows that when we feel isolated our failures FEEL like they are magnified by 100. That mom’s then struggle with this false sense of failure but because we are alone in our heads and we think that nobody else gets it… we get discouraged and we start to become lazy, grumpy, irritable, depressed, or anxious moms.

That’s why Alyse has made it her personal mission to unite moms together so that motherhood can feel a little less lonely! To provide moms with accurate view of motherhood so they can feel confident and encouraged! And that’s exactly what she does…. THROUGH CLOTHING. Yes, that’s right… through CLOTHES… made just for you, mama!

Her designs, her social media posts, her emails, and her images, EVERY.SINGLE.PART. of her business is tailored to provide moms with a refreshing view of REAL #momlife. To let mama’s know that they are NOT alone in their thoughts and feelings and that it’s okay to have bad days. To challenge moms in our own personal struggles and encourage us in our doubts.

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I am so, So, SO ecstatic to be a part of the Motto and Fleur team!

For this particular shoot, we were shooting for her Fall Designs. Alyse’s goal is to make sure that each of her designs accomplishes her mission of authentic motherhood but also can be utilized in a multitude of ways. She knows that mom life often means comfy during the day and dressed up in the night (if not for a date night, at LEAST for a Target run!) She aims to make her styles versatile where they can be dressed up and down by simply switching out a few accessories. EXACTLY what mom’s need because 1.) Who has time to come up with a whole new outfit and 2.) who wants more laundry!?!

So we gathered up 8 REAL LIFE LOCAL MOMS who are NOT models and spend their days wiping snotty noses and feeding kids, just like you, and we asked them to step out of their comfort zones and into the limelight! This may not seem like a big deal to you, but if you’re a momma and you’ve EVER taken pictures without your kids, you know that IT FEELS WEIRD. We are not used to being the center of attention and honestly, we typically hide from it because we don’t always like the way we look. We are worried about stretch marks, our mummy tummies, leaky breastfeeding boobs, non-thigh-gap legs, cellulite, and our not-perfectly-toned arms. But the fact of the matter is mama,

YOU HAVE NEVER BEEN MORE BEAUTIFUL!

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This day was full of brave mama’s who dared to step in front of a camera without a security blanket (a.k.a. THEIR KIDS)! It was FULL of mama’s who faced fears, mama’s who NEEDED a break, and mama’s who deserved some self-care time. This group of ladies was SO MUCH FUN! We laughed, we cried, we danced, we sang, we talked about a whole host of things that i’m certain made our “not-married-yet-and-childless” male videographer extremely uncomfortable.

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But this day was TOTALLY necessary and NOT JUST for the content for Alyse’s business.

In fact, the MULTIPLE emails and texts I got afterwards affirmed the fact that this day was needed for each and every one of the beautiful mama’s that you will see below. Thank you to all who participated! You are beautiful, you are funny, you are so incredibly amazing and hanging out with you for the afternoon totally filled THIS MAMA’s cup, too! Enjoy some of the sneak peeks below!

P.S. If you are a mom who is interested in being a part of Alyse’s Winter Shoot that will take place this fall. Please click HERE to fill out this application. :)

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Motto & Fleur Branding Session- An Apparel Company for Moms

I’ve done some photos for Alyse Bressner, the owner of Motto & Fleur, in the past. But when she contacted me about doing a massive rebrand for her company, I was as giddy as a 5 year old on Christmas Morning.

Helping companies find themselves and then communicate their passion to their clients via their website and social media accounts is a MAJOR passion of mine. So naturally, I made myself right at home with this project.

Alyse signed up to be part of the Photos by Ariel Content Club. A club where I provide businesses with enough photo content for their social media and website all year long (Find out more here).

Alyse has been designing clothes for specifically for momma’s since she was 8 years old and she has the school projects to prove it!!! She is one amazing mom-preneur with an amazing mission! Knowing the loneliness, frustration, joy, sleeplessness and love that accompanies motherhood, she has managed to create a sense of community for mom’s everywhere with something we all know and love…. CLOTHES. Her designs are specifically aimed at women and mom’s that speak to women empowerment, all things coffee, and all things motherhood.

For her spring session, Alyse traveled down to Lincoln on a Saturday. We started the day at REPS Gym because Oh yeah, she has a workout line! Huge shoutout to REPS for allowing us to use their amazing facilities to show Alyse’s designs in action!

Next, we went to downtown historic Lincoln and had REAL momma’s ready to model! They did an amazing job of showing how these shirts can be dressed up for any occasion!

The second portion was spent with the mommas AND their babies, snuggling in playing and showing how these shirts are also comfy & durable enough to survive the everyday life of mothers. This portion took place at the BRAND NEW lower level of Lincoln’s Loft in downtown Lincoln, a place that I HIGHLY recommend EVERYONE check out. Lincoln’s loft had ALL the amenities and the historical elegance and beauty that we were looking for! Huge shout to Adam, the owner, for having the places renovated and decorated in time for this shoot! You rock as a designer, business owner, and person! Thank you so much for your generosity!

Make sure you follow Motto & Fleur on Facebook and Instagram and check out this amazing company!

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Blades Hair & Nail Salon, Lincoln, IL. Branding Session

Come stressed and leave refreshed!

That is the most fitting tagline for Blades Hair and Nail Salon, located in Lincoln Illinois. The ladies at Blades perform every service that can leave you feeling beautiful. From their wide selection of skincare services, nail services, and hair care, I have no doubt that these ladies can provide exactly what you want and need!

That’s not all! They have a beautiful boutique within the salon that is filled with unique, high-quality clothing for both women and girls. I’m talking GORGEOUS items and the pricing is unbelievable.

When you walk into Blades be prepared to experience royal treatment. The smiling faces, relaxed but professional atmosphere, and extremely personable women are a welcomed relief from the stress of our everyday lives. Plus, coffee, wine, or water is always offered to you in REAL and beautiful glasses as the cherry on top to your luxury experience.

To make an appointment with Blades or see a list of all the services they have to offer, hop on their website or by call them at 217-732-7213.

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INSPYR Agency Branding Session

I recently did a branding session for Inspyr Agency located in Bloomington, IL. This AMAZING business is a marketing agency for businesses all over the USA!

They help local businesses with media planning, brand strategy, creative marketing, and social media marketing. They specialize in helping businesses in developing a customized marketing strategy because they know that each company is unique and that a one-size-fits-all approach will NEVER help a business reach its full potential. They analyze, research and create a media plan designed specifically for your company.

Their services include:

  • Media Planning

  • Media Buying

  • Digital Marketing

  • Social Media Strategy

  • Social Media Management

  • Event Planning

  • Customized Marketing Strategies

  • Brand Strategy

  • Creative Marketing

  • Website Management

  • Market Research

  • Reputation Management

  • and more!

Interested in seeing what they could offer your business? Book a free consultation with them today!

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Website vs. Social Media- Guidelines on What to Post

A website should consist of only branded images while a social media page should include a combination of both branding images AND behind the scene images. If you skip out on branded images, your missing an important element. One of knowledge, professionalism, and a level of expertise in your brand that will make you stand out among the rest. Your clients will take comfort when they see these branded images, knowing that you didn't just purchase some stock image and they don't really know what they are going to get by hiring/investing in you. Instead, it establishes trust. A solid foundation that cannot easily be broken. When you set yourself out as an expert in your field by regularly posting branding/styled images, You will FOR SURE stand out. 

Plus, as more people invest in you because they trust you. Supply and Demand will raise which means prices will raise which means more money for you! 

An amazing place to use behind-the-scene images is in the "Stories" feature of instagram and facebook. Behind the scenes pics really add value to the "personal aspect of branding." Never be afraid to include yourself/your family/your kids in behind the scenes images as people LOVE to invest in people! They love the stories behind the business! <3

Check out Guest House's page over the next few weeks to see more images.

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