business blog

Motto & Fleur Branding Session- An Apparel Company for Moms

I’ve done some photos for Alyse Bressner, the owner of Motto & Fleur, in the past. But when she contacted me about doing a massive rebrand for her company, I was as giddy as a 5 year old on Christmas Morning.

Helping companies find themselves and then communicate their passion to their clients via their website and social media accounts is a MAJOR passion of mine. So naturally, I made myself right at home with this project.

Alyse signed up to be part of the Photos by Ariel Content Club. A club where I provide businesses with enough photo content for their social media and website all year long (Find out more here).

Alyse has been designing clothes for specifically for momma’s since she was 8 years old and she has the school projects to prove it!!! She is one amazing mom-preneur with an amazing mission! Knowing the loneliness, frustration, joy, sleeplessness and love that accompanies motherhood, she has managed to create a sense of community for mom’s everywhere with something we all know and love…. CLOTHES. Her designs are specifically aimed at women and mom’s that speak to women empowerment, all things coffee, and all things motherhood.

For her spring session, Alyse traveled down to Lincoln on a Saturday. We started the day at REPS Gym because Oh yeah, she has a workout line! Huge shoutout to REPS for allowing us to use their amazing facilities to show Alyse’s designs in action!

Next, we went to downtown historic Lincoln and had REAL momma’s ready to model! They did an amazing job of showing how these shirts can be dressed up for any occasion!

The second portion was spent with the mommas AND their babies, snuggling in playing and showing how these shirts are also comfy & durable enough to survive the everyday life of mothers. This portion took place at the BRAND NEW lower level of Lincoln’s Loft in downtown Lincoln, a place that I HIGHLY recommend EVERYONE check out. Lincoln’s loft had ALL the amenities and the historical elegance and beauty that we were looking for! Huge shout to Adam, the owner, for having the places renovated and decorated in time for this shoot! You rock as a designer, business owner, and person! Thank you so much for your generosity!

Make sure you follow Motto & Fleur on Facebook and Instagram and check out this amazing company!

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Blades Hair & Nail Salon, Lincoln, IL. Branding Session

Come stressed and leave refreshed!

That is the most fitting tagline for Blades Hair and Nail Salon, located in Lincoln Illinois. The ladies at Blades perform every service that can leave you feeling beautiful. From their wide selection of skincare services, nail services, and hair care, I have no doubt that these ladies can provide exactly what you want and need!

That’s not all! They have a beautiful boutique within the salon that is filled with unique, high-quality clothing for both women and girls. I’m talking GORGEOUS items and the pricing is unbelievable.

When you walk into Blades be prepared to experience royal treatment. The smiling faces, relaxed but professional atmosphere, and extremely personable women are a welcomed relief from the stress of our everyday lives. Plus, coffee, wine, or water is always offered to you in REAL and beautiful glasses as the cherry on top to your luxury experience.

To make an appointment with Blades or see a list of all the services they have to offer, hop on their website or by call them at 217-732-7213.

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INSPYR Agency Branding Session

I recently did a branding session for Inspyr Agency located in Bloomington, IL. This AMAZING business is a marketing agency for businesses all over the USA!

They help local businesses with media planning, brand strategy, creative marketing, and social media marketing. They specialize in helping businesses in developing a customized marketing strategy because they know that each company is unique and that a one-size-fits-all approach will NEVER help a business reach its full potential. They analyze, research and create a media plan designed specifically for your company.

Their services include:

  • Media Planning

  • Media Buying

  • Digital Marketing

  • Social Media Strategy

  • Social Media Management

  • Event Planning

  • Customized Marketing Strategies

  • Brand Strategy

  • Creative Marketing

  • Website Management

  • Market Research

  • Reputation Management

  • and more!

Interested in seeing what they could offer your business? Book a free consultation with them today!

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Spotlight Feature: Spruce Rentals in Peoria, Illinois

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Details Create the Big Picture.

Sanford L. Weill

We’ve all seen them. Heck, we’ve pinned 1,349,321 similar pictures to our own Pinterest “wedding board.” I’m talking about detail shots. Your rings placed so perfectly on your white veil. Your glittery shoes sitting on that perfect table that makes their reflection pop. A close-up of the grooms hands trying to tie his bow tie ever so perfectly. You and your bridesmaids toasting those champaign glasses with those perfectly done nails. They are what make a wedding gallery complete. Without images like these any our wedding gallery, something feels like its missing.

These magazine worthy weddings aren’t just thrown together last minute. They are thought out carefully, strategized over, and planned. But hey… some of us don’t always LOVE planning all the details. In fact, we find it overwhelming. That’s why I went to Brittney at Spruce Rentals in Peoria, IL. I first saw her on Instagram posting all of these swoon-worthy photos of her inventory. Ya’ll… if you need some beauty in your life… FOLLOW HER! So, I contacted her to see if I could meet her, interview her and take some photos of her BEAUTIFUL stuff for my brides!

You guys, not only is she the sweetest lady on the planet. This lady is a magician. She can see & cast a vision for those who need help and then executes it to perfection all while matching that couples vibe PERFECTLY. She is currently located in a temporary location at the Mill in the Peoria Warehouse District while they are still searching for their forever home. But she serves brides ALL over the Central Illinois area.

Her shop is FILLED with decor of ALL styles, big and small. Couches, Tables, Dressers, Centerpieces, Pillows, Candles, Vases, Typewriters, Chandeliers, Chairs, Chalkboards, Table numbers and the coolest arbors you’ve ever seen! Bohemian, rustic, classic, timeless… she has everything!!! Literally, as I was walking through I was like, “I want this for my house, and this for my house…” hahahaha!

Now, before you go assuming things like, “Isn’t it cheaper to just drive around to all the targets all over Central Illinois and buy them myself?” Hear me out. This is not necessarily the case. Trust me, I’m a penny-pincher myself. Spending money physically hurts me, lol. But I do believe that money spent in the right place, is okay!

Things to Consider

  1. Transportation & Set-up (woot, woot)! Girl, your wedding day is going to be so busy and so eventful. Let’s not add the stress of worrying about how things are going to be transported, who will bring them, who’s going to set up, who’s going to take down, etc. Let the pro’s take care of that for you! You only get one wedding day…. you AND your family should ENJOY IT!

  2. Vision. Setting up a table is a true art. It really is. Not ALL of us can be Joanna Gaines, am I right? Trust these professionals to decorate your venue in the PERFECT way that matches who you two are as a couple all while staying in your budget.

  3. “The Regret”- This is what I call that phase after the wedding when you thought it was a really good idea to just buy all 75 centerpieces, signs, and backdrops instead of renting it and now you don’t know what to do with any of the stuff even though you have posted it to every “Buy and Sell” site that Facebook has to offer as well as craigslist and eBay and you still have all these boxes of wedding stuff taking over your house. Don’t do this to yourself. Instead just hire Spruce Rentals, have them deliver, set up, take down, and return so YOU can spend ALL your time enjoying your hubby!

So I encourage all you DIY brides out there to explore ALL options BEFORE officially deciding to DIY. And for all you other brides who don’t feel DIY-inclined… make sure you chat with Brittney at Spruce Rentals. I’m confident you will find just what you’re looking for for your wedding day!

MONEY-SAVING TIPS:

  • Focus on “Picture Points”- When deciding what to rent and what to save on consider what I call “picture points.” The Ceremony Stage, The head table, The Cake table, right behind the first dance floor, etc.

  • Instead of doing an extravagant centerpiece on EVERY table, do simple ones on every third table as “fillers.”

  • Go Timeless- For timeless looks. Focus on neutrals, and simplicity.

Enjoy these pics from Spruce Rentals!

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What to post on Instagram in February

It’s February!

And that means its time to plan your month’s social media posts. I’ve included some fresh post ideas and hashtags below!

What to post:

  1. Super Bowl (Feb. 3)- #superbowl #superbowl53 #kickoff #football #touchdown

  2. Valentine’s Day (Feb .14)- #love #valentinesday #date #bemine #myvalentine

  3. Pastel Color Palletes- #pastels #pink #yellow #multicolor #colorworld #instacolor

  4. Winter Themes- #cold #snow #brrr #wintertime #winter #instawinter #snowflakes

Tip of the month

The first images a person see’s on your profile are the most recent nine images you’ve posted. Make sure your 9-grid tells a good story! Read my blog on what your first 9 should include at all times HERE!

Take action

Most Instagrammers can only link away from Instagram in their bio. Because this is such precious real estate, it’s important to really think about what link should go in there. Just be sure to use a trackable link so you can tell how many clicks you’re actually receiving from Instagram to your site.

Cheering for you friends!

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