Branding

Motto & Fleur Branding Session- An Apparel Company for Moms

I’ve done some photos for Alyse Bressner, the owner of Motto & Fleur, in the past. But when she contacted me about doing a massive rebrand for her company, I was as giddy as a 5 year old on Christmas Morning.

Helping companies find themselves and then communicate their passion to their clients via their website and social media accounts is a MAJOR passion of mine. So naturally, I made myself right at home with this project.

Alyse signed up to be part of the Photos by Ariel Content Club. A club where I provide businesses with enough photo content for their social media and website all year long (Find out more here).

Alyse has been designing clothes for specifically for momma’s since she was 8 years old and she has the school projects to prove it!!! She is one amazing mom-preneur with an amazing mission! Knowing the loneliness, frustration, joy, sleeplessness and love that accompanies motherhood, she has managed to create a sense of community for mom’s everywhere with something we all know and love…. CLOTHES. Her designs are specifically aimed at women and mom’s that speak to women empowerment, all things coffee, and all things motherhood.

For her spring session, Alyse traveled down to Lincoln on a Saturday. We started the day at REPS Gym because Oh yeah, she has a workout line! Huge shoutout to REPS for allowing us to use their amazing facilities to show Alyse’s designs in action!

Next, we went to downtown historic Lincoln and had REAL momma’s ready to model! They did an amazing job of showing how these shirts can be dressed up for any occasion!

The second portion was spent with the mommas AND their babies, snuggling in playing and showing how these shirts are also comfy & durable enough to survive the everyday life of mothers. This portion took place at the BRAND NEW lower level of Lincoln’s Loft in downtown Lincoln, a place that I HIGHLY recommend EVERYONE check out. Lincoln’s loft had ALL the amenities and the historical elegance and beauty that we were looking for! Huge shout to Adam, the owner, for having the places renovated and decorated in time for this shoot! You rock as a designer, business owner, and person! Thank you so much for your generosity!

Make sure you follow Motto & Fleur on Facebook and Instagram and check out this amazing company!

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Blades Hair & Nail Salon, Lincoln, IL. Branding Session

Come stressed and leave refreshed!

That is the most fitting tagline for Blades Hair and Nail Salon, located in Lincoln Illinois. The ladies at Blades perform every service that can leave you feeling beautiful. From their wide selection of skincare services, nail services, and hair care, I have no doubt that these ladies can provide exactly what you want and need!

That’s not all! They have a beautiful boutique within the salon that is filled with unique, high-quality clothing for both women and girls. I’m talking GORGEOUS items and the pricing is unbelievable.

When you walk into Blades be prepared to experience royal treatment. The smiling faces, relaxed but professional atmosphere, and extremely personable women are a welcomed relief from the stress of our everyday lives. Plus, coffee, wine, or water is always offered to you in REAL and beautiful glasses as the cherry on top to your luxury experience.

To make an appointment with Blades or see a list of all the services they have to offer, hop on their website or by call them at 217-732-7213.

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INSPYR Agency Branding Session

I recently did a branding session for Inspyr Agency located in Bloomington, IL. This AMAZING business is a marketing agency for businesses all over the USA!

They help local businesses with media planning, brand strategy, creative marketing, and social media marketing. They specialize in helping businesses in developing a customized marketing strategy because they know that each company is unique and that a one-size-fits-all approach will NEVER help a business reach its full potential. They analyze, research and create a media plan designed specifically for your company.

Their services include:

  • Media Planning

  • Media Buying

  • Digital Marketing

  • Social Media Strategy

  • Social Media Management

  • Event Planning

  • Customized Marketing Strategies

  • Brand Strategy

  • Creative Marketing

  • Website Management

  • Market Research

  • Reputation Management

  • and more!

Interested in seeing what they could offer your business? Book a free consultation with them today!

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Spotlight Feature: Spruce Rentals in Peoria, Illinois

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Details Create the Big Picture.

Sanford L. Weill

We’ve all seen them. Heck, we’ve pinned 1,349,321 similar pictures to our own Pinterest “wedding board.” I’m talking about detail shots. Your rings placed so perfectly on your white veil. Your glittery shoes sitting on that perfect table that makes their reflection pop. A close-up of the grooms hands trying to tie his bow tie ever so perfectly. You and your bridesmaids toasting those champaign glasses with those perfectly done nails. They are what make a wedding gallery complete. Without images like these any our wedding gallery, something feels like its missing.

These magazine worthy weddings aren’t just thrown together last minute. They are thought out carefully, strategized over, and planned. But hey… some of us don’t always LOVE planning all the details. In fact, we find it overwhelming. That’s why I went to Brittney at Spruce Rentals in Peoria, IL. I first saw her on Instagram posting all of these swoon-worthy photos of her inventory. Ya’ll… if you need some beauty in your life… FOLLOW HER! So, I contacted her to see if I could meet her, interview her and take some photos of her BEAUTIFUL stuff for my brides!

You guys, not only is she the sweetest lady on the planet. This lady is a magician. She can see & cast a vision for those who need help and then executes it to perfection all while matching that couples vibe PERFECTLY. She is currently located in a temporary location at the Mill in the Peoria Warehouse District while they are still searching for their forever home. But she serves brides ALL over the Central Illinois area.

Her shop is FILLED with decor of ALL styles, big and small. Couches, Tables, Dressers, Centerpieces, Pillows, Candles, Vases, Typewriters, Chandeliers, Chairs, Chalkboards, Table numbers and the coolest arbors you’ve ever seen! Bohemian, rustic, classic, timeless… she has everything!!! Literally, as I was walking through I was like, “I want this for my house, and this for my house…” hahahaha!

Now, before you go assuming things like, “Isn’t it cheaper to just drive around to all the targets all over Central Illinois and buy them myself?” Hear me out. This is not necessarily the case. Trust me, I’m a penny-pincher myself. Spending money physically hurts me, lol. But I do believe that money spent in the right place, is okay!

Things to Consider

  1. Transportation & Set-up (woot, woot)! Girl, your wedding day is going to be so busy and so eventful. Let’s not add the stress of worrying about how things are going to be transported, who will bring them, who’s going to set up, who’s going to take down, etc. Let the pro’s take care of that for you! You only get one wedding day…. you AND your family should ENJOY IT!

  2. Vision. Setting up a table is a true art. It really is. Not ALL of us can be Joanna Gaines, am I right? Trust these professionals to decorate your venue in the PERFECT way that matches who you two are as a couple all while staying in your budget.

  3. “The Regret”- This is what I call that phase after the wedding when you thought it was a really good idea to just buy all 75 centerpieces, signs, and backdrops instead of renting it and now you don’t know what to do with any of the stuff even though you have posted it to every “Buy and Sell” site that Facebook has to offer as well as craigslist and eBay and you still have all these boxes of wedding stuff taking over your house. Don’t do this to yourself. Instead just hire Spruce Rentals, have them deliver, set up, take down, and return so YOU can spend ALL your time enjoying your hubby!

So I encourage all you DIY brides out there to explore ALL options BEFORE officially deciding to DIY. And for all you other brides who don’t feel DIY-inclined… make sure you chat with Brittney at Spruce Rentals. I’m confident you will find just what you’re looking for for your wedding day!

MONEY-SAVING TIPS:

  • Focus on “Picture Points”- When deciding what to rent and what to save on consider what I call “picture points.” The Ceremony Stage, The head table, The Cake table, right behind the first dance floor, etc.

  • Instead of doing an extravagant centerpiece on EVERY table, do simple ones on every third table as “fillers.”

  • Go Timeless- For timeless looks. Focus on neutrals, and simplicity.

Enjoy these pics from Spruce Rentals!

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5 things that should be in your first 9 on Instagram....

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When selecting a social media platform for your business, make sure you perfect one before adding others. I have facebook perfecting so I spent the last 2 years on Instagram. Here is what I’ve learned to have in your first 9 photos on Instagram…

  1. A selfie

    I know, I know. It’s as if I can hear your groans already. Haha! But For the last two years when I get my top 9 photos from the entire year. Nearly ALL of them are selfies of me, or the ones I post of me and my family. Its may seems Crazy but its totally not!

    here’s why.

    We, as humans, are naturally curious. We want to see the person behind the business we are investing in. People are MUCH more likely to invest in a business when they have seen the people who run it! With so many competitors out there, make sure to give your sales platform a face. Introduce yourself (or your team) to the world! It is a great way to build trust and let them hear your voice!

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2.) Lifestyle Image

Give the audience a peek in to your life. Make sure you do this in a way that still matches your brand. Don’t make one picture a dark, blurry cell phone image and the next look awesome. Incorporate some lifestyle images into your branding session. So maybe you like running or painting, or reading? Get professional pictures of you doing those things. Get professional images that are more laid back in natural but are still consistent with your brand because these images spark conversation among existing clients and establish connecting points with potential clientele. For example: if I was really into running (which i’m totally not, but lets pretend, haha!) and I was looking for a hairdresser, and I was checking out multiple ones on Instagram per my friends recommendations and I saw one of them that had a pic of her running…. instant connecting point and it instantly makes me choose her over the rest.

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3.) Product Image or Service Image

Whatever you sell or whatever service you provide. You need to have professional images of this. No more excuses. If your a hairdresser make sure you have some special hairdos, a florist, make sure you have wedding bouquets, coffee shop should have coffee images, etc. Sometimes we get SO carried away in posting behind the scenes images that we forget to post products! Post what you are trying to sell!

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4.) Behind the Scenes Images

This doesn’t just have to be behind the scenes during a photoshoot or behind the counter at a coffee shop or etc. Show behind the scenes of how some things are made, done, or little tricks. Humans love the inner workings of knowing how something happened. Showing behind the scenes images can appear in your feed as long as you edit them to match you brand, which I will talk about later… OR… you can use them in your Insta Stories

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5.) Something that your Target Market Enjoys

Find something that your target market (who you’re specifically trying to sell to) enjoys. For example, as a photographer, my clientele for newborns is young mommas, who come from 2 income households (typically), they aren’t afraid to invest money as long as its deemed to be worthy, etc. Things they enjoy include: blog posts about how hard it is to be a working mom, really funny meme’s about motherhood and marriage, sharing other peoples articles about how having family pictures hung in your home establishes self-esteem, a live video of me picking out outfits for a photo session from things that were already in my closet, interview with a pediatrician about how to keep our kids healthy in winter…. LITERALLY THE IDEAS ARE ENDLESS!

Need some help? Just ask. Ask your current followers what they want to know and I guarantee you they will respond with some questions to get your wheels turning!

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Hope these tips will help you and your business! I cannot wait to work together in the future to capture images that communicate who you are to all the eyes that are watching.