When selecting a social media platform for your business, make sure you perfect one before adding others. I have facebook perfecting so I spent the last 2 years on Instagram. Here is what I’ve learned to have in your first 9 photos on Instagram…
I know, I know. It’s as if I can hear your groans already. Haha! But For the last two years when I get my top 9 photos from the entire year. Nearly ALL of them are selfies of me, or the ones I post of me and my family. Its may seems Crazy but its totally not!
We, as humans, are naturally curious. We want to see the person behind the business we are investing in. People are MUCH more likely to invest in a business when they have seen the people who run it! With so many competitors out there, make sure to give your sales platform a face. Introduce yourself (or your team) to the world! It is a great way to build trust and let them hear your voice!
2.) Lifestyle Image
Give the audience a peek in to your life. Make sure you do this in a way that still matches your brand. Don’t make one picture a dark, blurry cell phone image and the next look awesome. Incorporate some lifestyle images into your branding session. So maybe you like running or painting, or reading? Get professional pictures of you doing those things. Get professional images that are more laid back in natural but are still consistent with your brand because these images spark conversation among existing clients and establish connecting points with potential clientele. For example: if I was really into running (which i’m totally not, but lets pretend, haha!) and I was looking for a hairdresser, and I was checking out multiple ones on Instagram per my friends recommendations and I saw one of them that had a pic of her running…. instant connecting point and it instantly makes me choose her over the rest.
3.) Product Image or Service Image
Whatever you sell or whatever service you provide. You need to have professional images of this. No more excuses. If your a hairdresser make sure you have some special hairdos, a florist, make sure you have wedding bouquets, coffee shop should have coffee images, etc. Sometimes we get SO carried away in posting behind the scenes images that we forget to post products! Post what you are trying to sell!
4.) Behind the Scenes Images
This doesn’t just have to be behind the scenes during a photoshoot or behind the counter at a coffee shop or etc. Show behind the scenes of how some things are made, done, or little tricks. Humans love the inner workings of knowing how something happened. Showing behind the scenes images can appear in your feed as long as you edit them to match you brand, which I will talk about later… OR… you can use them in your Insta Stories
5.) Something that your Target Market Enjoys
Find something that your target market (who you’re specifically trying to sell to) enjoys. For example, as a photographer, my clientele for newborns is young mommas, who come from 2 income households (typically), they aren’t afraid to invest money as long as its deemed to be worthy, etc. Things they enjoy include: blog posts about how hard it is to be a working mom, really funny meme’s about motherhood and marriage, sharing other peoples articles about how having family pictures hung in your home establishes self-esteem, a live video of me picking out outfits for a photo session from things that were already in my closet, interview with a pediatrician about how to keep our kids healthy in winter…. LITERALLY THE IDEAS ARE ENDLESS!
Need some help? Just ask. Ask your current followers what they want to know and I guarantee you they will respond with some questions to get your wheels turning!