Business

Motto & Fleur Branding Session- An Apparel Company for Moms

I’ve done some photos for Alyse Bressner, the owner of Motto & Fleur, in the past. But when she contacted me about doing a massive rebrand for her company, I was as giddy as a 5 year old on Christmas Morning.

Helping companies find themselves and then communicate their passion to their clients via their website and social media accounts is a MAJOR passion of mine. So naturally, I made myself right at home with this project.

Alyse signed up to be part of the Photos by Ariel Content Club. A club where I provide businesses with enough photo content for their social media and website all year long (Find out more here).

Alyse has been designing clothes for specifically for momma’s since she was 8 years old and she has the school projects to prove it!!! She is one amazing mom-preneur with an amazing mission! Knowing the loneliness, frustration, joy, sleeplessness and love that accompanies motherhood, she has managed to create a sense of community for mom’s everywhere with something we all know and love…. CLOTHES. Her designs are specifically aimed at women and mom’s that speak to women empowerment, all things coffee, and all things motherhood.

For her spring session, Alyse traveled down to Lincoln on a Saturday. We started the day at REPS Gym because Oh yeah, she has a workout line! Huge shoutout to REPS for allowing us to use their amazing facilities to show Alyse’s designs in action!

Next, we went to downtown historic Lincoln and had REAL momma’s ready to model! They did an amazing job of showing how these shirts can be dressed up for any occasion!

The second portion was spent with the mommas AND their babies, snuggling in playing and showing how these shirts are also comfy & durable enough to survive the everyday life of mothers. This portion took place at the BRAND NEW lower level of Lincoln’s Loft in downtown Lincoln, a place that I HIGHLY recommend EVERYONE check out. Lincoln’s loft had ALL the amenities and the historical elegance and beauty that we were looking for! Huge shout to Adam, the owner, for having the places renovated and decorated in time for this shoot! You rock as a designer, business owner, and person! Thank you so much for your generosity!

Make sure you follow Motto & Fleur on Facebook and Instagram and check out this amazing company!

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Blades Hair & Nail Salon, Lincoln, IL. Branding Session

Come stressed and leave refreshed!

That is the most fitting tagline for Blades Hair and Nail Salon, located in Lincoln Illinois. The ladies at Blades perform every service that can leave you feeling beautiful. From their wide selection of skincare services, nail services, and hair care, I have no doubt that these ladies can provide exactly what you want and need!

That’s not all! They have a beautiful boutique within the salon that is filled with unique, high-quality clothing for both women and girls. I’m talking GORGEOUS items and the pricing is unbelievable.

When you walk into Blades be prepared to experience royal treatment. The smiling faces, relaxed but professional atmosphere, and extremely personable women are a welcomed relief from the stress of our everyday lives. Plus, coffee, wine, or water is always offered to you in REAL and beautiful glasses as the cherry on top to your luxury experience.

To make an appointment with Blades or see a list of all the services they have to offer, hop on their website or by call them at 217-732-7213.

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INSPYR Agency Branding Session

I recently did a branding session for Inspyr Agency located in Bloomington, IL. This AMAZING business is a marketing agency for businesses all over the USA!

They help local businesses with media planning, brand strategy, creative marketing, and social media marketing. They specialize in helping businesses in developing a customized marketing strategy because they know that each company is unique and that a one-size-fits-all approach will NEVER help a business reach its full potential. They analyze, research and create a media plan designed specifically for your company.

Their services include:

  • Media Planning

  • Media Buying

  • Digital Marketing

  • Social Media Strategy

  • Social Media Management

  • Event Planning

  • Customized Marketing Strategies

  • Brand Strategy

  • Creative Marketing

  • Website Management

  • Market Research

  • Reputation Management

  • and more!

Interested in seeing what they could offer your business? Book a free consultation with them today!

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What to post on Instagram in February

It’s February!

And that means its time to plan your month’s social media posts. I’ve included some fresh post ideas and hashtags below!

What to post:

  1. Super Bowl (Feb. 3)- #superbowl #superbowl53 #kickoff #football #touchdown

  2. Valentine’s Day (Feb .14)- #love #valentinesday #date #bemine #myvalentine

  3. Pastel Color Palletes- #pastels #pink #yellow #multicolor #colorworld #instacolor

  4. Winter Themes- #cold #snow #brrr #wintertime #winter #instawinter #snowflakes

Tip of the month

The first images a person see’s on your profile are the most recent nine images you’ve posted. Make sure your 9-grid tells a good story! Read my blog on what your first 9 should include at all times HERE!

Take action

Most Instagrammers can only link away from Instagram in their bio. Because this is such precious real estate, it’s important to really think about what link should go in there. Just be sure to use a trackable link so you can tell how many clicks you’re actually receiving from Instagram to your site.

Cheering for you friends!

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Website vs. Social Media- Guidelines on What to Post

A website should consist of only branded images while a social media page should include a combination of both branding images AND behind the scene images. If you skip out on branded images, your missing an important element. One of knowledge, professionalism, and a level of expertise in your brand that will make you stand out among the rest. Your clients will take comfort when they see these branded images, knowing that you didn't just purchase some stock image and they don't really know what they are going to get by hiring/investing in you. Instead, it establishes trust. A solid foundation that cannot easily be broken. When you set yourself out as an expert in your field by regularly posting branding/styled images, You will FOR SURE stand out. 

Plus, as more people invest in you because they trust you. Supply and Demand will raise which means prices will raise which means more money for you! 

An amazing place to use behind-the-scene images is in the "Stories" feature of instagram and facebook. Behind the scenes pics really add value to the "personal aspect of branding." Never be afraid to include yourself/your family/your kids in behind the scenes images as people LOVE to invest in people! They love the stories behind the business! <3

Check out Guest House's page over the next few weeks to see more images.

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