Website vs. Social Media- Guidelines on What to Post

A website should consist of only branded images while a social media page should include a combination of both branding images AND behind the scene images. If you skip out on branded images, your missing an important element. One of knowledge, professionalism, and a level of expertise in your brand that will make you stand out among the rest. Your clients will take comfort when they see these branded images, knowing that you didn't just purchase some stock image and they don't really know what they are going to get by hiring/investing in you. Instead, it establishes trust. A solid foundation that cannot easily be broken. When you set yourself out as an expert in your field by regularly posting branding/styled images, You will FOR SURE stand out. 

Plus, as more people invest in you because they trust you. Supply and Demand will raise which means prices will raise which means more money for you! 

An amazing place to use behind-the-scene images is in the "Stories" feature of instagram and facebook. Behind the scenes pics really add value to the "personal aspect of branding." Never be afraid to include yourself/your family/your kids in behind the scenes images as people LOVE to invest in people! They love the stories behind the business! <3

Check out Guest House's page over the next few weeks to see more images.

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5 things that should be in your first 9 on Instagram....

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When selecting a social media platform for your business, make sure you perfect one before adding others. I have facebook perfecting so I spent the last 2 years on Instagram. Here is what I’ve learned to have in your first 9 photos on Instagram…

  1. A selfie

    I know, I know. It’s as if I can hear your groans already. Haha! But For the last two years when I get my top 9 photos from the entire year. Nearly ALL of them are selfies of me, or the ones I post of me and my family. Its may seems Crazy but its totally not!

    here’s why.

    We, as humans, are naturally curious. We want to see the person behind the business we are investing in. People are MUCH more likely to invest in a business when they have seen the people who run it! With so many competitors out there, make sure to give your sales platform a face. Introduce yourself (or your team) to the world! It is a great way to build trust and let them hear your voice!

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2.) Lifestyle Image

Give the audience a peek in to your life. Make sure you do this in a way that still matches your brand. Don’t make one picture a dark, blurry cell phone image and the next look awesome. Incorporate some lifestyle images into your branding session. So maybe you like running or painting, or reading? Get professional pictures of you doing those things. Get professional images that are more laid back in natural but are still consistent with your brand because these images spark conversation among existing clients and establish connecting points with potential clientele. For example: if I was really into running (which i’m totally not, but lets pretend, haha!) and I was looking for a hairdresser, and I was checking out multiple ones on Instagram per my friends recommendations and I saw one of them that had a pic of her running…. instant connecting point and it instantly makes me choose her over the rest.

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3.) Product Image or Service Image

Whatever you sell or whatever service you provide. You need to have professional images of this. No more excuses. If your a hairdresser make sure you have some special hairdos, a florist, make sure you have wedding bouquets, coffee shop should have coffee images, etc. Sometimes we get SO carried away in posting behind the scenes images that we forget to post products! Post what you are trying to sell!

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4.) Behind the Scenes Images

This doesn’t just have to be behind the scenes during a photoshoot or behind the counter at a coffee shop or etc. Show behind the scenes of how some things are made, done, or little tricks. Humans love the inner workings of knowing how something happened. Showing behind the scenes images can appear in your feed as long as you edit them to match you brand, which I will talk about later… OR… you can use them in your Insta Stories

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5.) Something that your Target Market Enjoys

Find something that your target market (who you’re specifically trying to sell to) enjoys. For example, as a photographer, my clientele for newborns is young mommas, who come from 2 income households (typically), they aren’t afraid to invest money as long as its deemed to be worthy, etc. Things they enjoy include: blog posts about how hard it is to be a working mom, really funny meme’s about motherhood and marriage, sharing other peoples articles about how having family pictures hung in your home establishes self-esteem, a live video of me picking out outfits for a photo session from things that were already in my closet, interview with a pediatrician about how to keep our kids healthy in winter…. LITERALLY THE IDEAS ARE ENDLESS!

Need some help? Just ask. Ask your current followers what they want to know and I guarantee you they will respond with some questions to get your wheels turning!

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Hope these tips will help you and your business! I cannot wait to work together in the future to capture images that communicate who you are to all the eyes that are watching.

Beginner Camera Class...

Do you have a DSLR gathering dust in your closet? When you take it out to take images, does it just make you frustrated? It's time to learn how to use your equipment to its greatest potential. One-on-One private lessons with Me, you, and your camera. I promise that by the time you leave your FIRST SESSION you will be confident enough to walk out and shoot in manual mode (the one where you choose ALL the settings)! You don't need photoshop or any editing software to make your photos look amazing 👇 (See second photo below). You just have to learn how to use what you already have! You can do this... let me show you how! <3 Click here for more details or to purchase your spot in the class today!

One of the hardest things about motherhood....

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One of the hardest things about having kids is knowing that they were never meant to stay in your arms. 

While we will forever be changed by the days they explored the world safely within our reach, they were meant to walk, and run, and discover for themselves. They were created to touch, see and feel. Our arms will always be outstretched to hold them, but a mother also knows that motherhood, with each passing day, is a gradual process of letting go. 

One day they will find it better to sleep in their own bed instead of mama's arms and they will sleep all night long! One day they will have more friends than just mommy & daddy. One day they will pick out their own clothes & take care of themselves. And while we are their voice right now, one day they will have their own voice. 

Time may be a thief but it is also a joyous gift. And as momma's the greatest gift in our lives is the time spent with them. <3

Hold them a little longer today, mama's. As you already know... it goes WAY. TO. FAST.

Above is Murphy as a newborn. Enjoy some of the images from her 6 month session below!!!!

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Where my name came from...

I ask a lot of my clients. I ask them to be open and vulnerable which is never easy. I ask them to tell me about them. Their likes and dislikes. Their strengths and their weaknesses. I want to know their story. I want to be able to produce images that when they look at them, they are brought to tears. For what they are seeing is not just a picture of them but a picture of their soul. 

I realize that telling ones story is not an easy thing to do. We all have doubts and fears. Which is why I'm implementing this *new* little exercise for all of you here on social media. I'm not sure what I'm going to call it... (if you have any ideas let me know 🤣). But every Friday I'm going to reveal little truths about myself. Some will be silly icebreakers, some will be more deep, but all will be 100% honest and true. Because, if I expect you to be vulnerable with me... I realize that I have to do the same! <3

So here is the first one... 

My name. I was, in fact, named after the little mermaid. My parents took my 2 older sisters to the movie theater to see it when my mom was pregnant with me. My dad REALLY loved the name. So he told my mom, "yup! We are naming her Ariel." Before that I was going to be named Alexandria. I am the third girl and all our names start with A's. Ashley, Amber, and Ariel. Did I get made fun growing up because of my name? No... not really. Other than the occasional "mermaid" which didn't really bother me. I've always loved my name. I even considered naming one of my own children after a Disney character just to keep that little thing going. <3 So now its your turn... were you named after anyone special or do you have a special story regarding your name?

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